LUMA – Essentials from Sicilian Volcanic Soil
Early-harvest extra virgin olive oil from the eastern slopes of Mount Etna. Mineral-rich volcanic soil, coastal winds, and altitude shape naturally green oils with high phenolic intensity, aromatic clarity, and verified purity. First edition arrives early 2027 — a limited micro-lot.
A modern house of volcanic Sicilian essentials
LUMA is conceived as a house, guided by selection and continuity.
We work from a single volcanic origin, releasing only what aligns with our internal standards of clarity, structure, and balance.
Decisions are shaped over time, with attention to material, place, and purpose.
This first expression establishes the framework. Everything that follows will remain consistent with it.
What makes LUMA different
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Volcanic Sicilian origin
Our oil comes from the Etna area, where volcanic soil, altitude, and coastal air shape naturally green, phenolic-rich olives.
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Measurable purity
Each micro-lot is selected for low free acidity, strong phenolic structure, and sensory clarity — verified through accredited lab testing and expert evaluation.
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Minimal ritual & design
A simple daily practice shaped by origin.
A quiet, modern design that lets the oil speak.
A clean, concentrated finishing oil for everyday Mediterranean cooking.
WHY LUMA EXISTS
LUMA exists to preserve the character of Sicilian olive oil from the Etna area — crafted with intention and grounded in exceptional agronomic origin. We believe in essentials made with care, rooted in Sicily, and designed for a thoughtful, modern way of living.
The Taste of Etna
LUMA’s flavor is naturally green and lifted, shaped by the volcanic landscape around Mount Etna.
It adds freshness and depth to vegetables, grains, salads, and fresh fish — without overpowering the ingredients.
In Mediterranean culture, olive oil is used generously and naturally across meals — not as a supplement, but as a daily essential.
LUMA in Daily Life
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Mediterranean Habit
In Mediterranean culture, olive oil is used naturally throughout the day — in preparation, cooking, and finishing.
LUMA fits into this rhythm as a daily essential, shaped by origin rather than instruction. -
Everyday Finishing
Use LUMA primarily as a finishing oil to preserve aroma and phenolic character.
Enjoy it raw or gently warmed with food. Avoid high-heat frying.
A precise finishing oil that elevates simple ingredients. -
Natural Richness
Naturally rich in polyphenols, LUMA is real Sicilian food — crafted for Mediterranean daily life.
It fits a nutrition-aware lifestyle without relying on supplement-style claims.
The first LUMA oil
A limited early-harvest extra virgin olive oil from the Etna area — naturally green, clean, and vivid.
Selected from micro-lots verified through accredited lab testing and expert sensory evaluation.
An oil defined by freshness, balance, and a clear sense of origin.
- Origin: Etna area, Sicily
- Harvest: early harvest, cold extraction
- Quality criteria: early-harvest Etna oils typically achieve free acidity in the 0.20–0.30% range
- Polyphenols: our sourcing standard aims for ≥ 350 mg/kg
- Sensory profile: a clean, green profile with no sensory defects
- Storage: stainless steel tanks with controlled temperature
LUMA micro-lot
Only a small number of early-harvest oils meet LUMA’s standards.
We use a strict framework to select exceptional micro-lots from the Etna area, based on fruit integrity, phenolic structure, and sensory clarity.
Only lots meeting these criteria are released under the LUMA name.
- Fruit integrity — early-picked olives with naturally low free acidity.
- Phenolic richness — high polyphenols linked to flavor, stability, and vitality.
- Sensory clarity — a green, structured, defect-free profile confirmed by expert tasting.
These are the standards each micro-lot must meet to become LUMA.
How the first batch works
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Harvest
Early-harvest olives from micro-plots around Etna — picked when phenolics peak and the flavor is bright, green, and alive.
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Selection
Each lot is verified through accredited lab testing and expert sensory evaluation. Only micro-lots meeting our standards for low acidity, phenolic profile, and sensory clarity become LUMA.
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Release
Small, numbered batch. A limited first drop. Join the early list to be notified when the first edition is ready.
Be the first to taste LUMA
The first micro-lot will be released in a small, numbered batch — crafted from early-harvest oils selected for exceptional purity.
Join the early list to be notified the moment it is ready.
A rare volcanic green expression, crafted in limited quantity and reserved for those who join early.